超越召喚：線上遊戲的快感從?i?ek的觀點解析線上遊戲的意識型態運作Beyond Interpellation: Enjoyment in Online Game From the Perspective of ?i?ek to Analyze the Ideology of Online Game
Keywords：interpellation, autoethnography, enjoyment, jouissance, ideology, ?i?ek, online game
Based on ?i?ek's work, this paper tries to develop a set of strategies of ideological analysis and demonstrates how the strategies work by the online game Maplestory as an example. This paper includes three parts. In order to go beyond textual analysis, first of all, this paper introduces ?i?ek's interpretation about Lacan's complete graph of desire and his critique of traditional ideological studies. Secondly, based on the two levels of complete graph of desire, this paper develops a set of strategies of ideological analysis to examine the ideology of online games. Thirdly, this paper is engaged in auto-ethnographic reading Maplestory, a free-of-charge massively multiplayer online role playing game, in order to explain how the online games exercise their ideological effects in the unconscious aspect and how the gamers reproduce the beliefs of online games through the process of playing. Moreover, this paper also tries to affirm ?i?ek's idea that ‘beyond interpellation' is a necessary complement to traditional ideological studies.