初探傳播科技在部落：網咖與蘭嶼原住民日常生活Aboriginal Audience and Communication Technology: Internet Cafe in Tao's Everyday Lives
Keywords：Indigeneity, Tao, Orchid Island, Audience research, Internet culture96-
Indigenous media have become an intensely debated subject in discussions of cultural diversity and access to communication technologies. In many circles, the question of the equitable and affordable access to communication and information has begun to be conceptualized as integral to human rights and as an essential element in the foundation of a knowledge and/or information society. The purpose of the paper is to analyze how marginalized peoples perceived and positioned themselves in relation to global computer networking, and how these sociotechnical apparatuses ?gured in local life worlds. This paper took ethnography as research method to explore the indigenous Internet practices by observing Internet cafes in Orchid Island. It argues that, beyond consideration f the social impact of communication technologies on indigenous cultures, it is also relevant to consider the cultural construction of new technologies of information and communication in order to better understand the ways in which indigenous peoples adopt and make use of new digital technologies according to interpretative communities and customs of everyday life. The chapter concludes by supporting the need for self-identi?cation of local practices and knowledge within the communities in order to design adequate strategies to gain bene?t from the use of communication technologies.