校園宣導P2P反盜版之研究Research on Campus P2P Anti-Piracy Campaign
Author：Ya-Ching Lee, Yi-Jun Jian
Keywords：perceived enforcement, piracy, competitive behavioral intention, P2P
P2P (peer-to-peer) software is one of the major ways to acquire unauthorized files in copyright infringement. In the 96th academic year, the Ministry of Education proclaimed the prohibition against P2P software in universities, and has requested every university to restrain students from using P2P software and to promote intellectual property protection. This study investigates effects of P2P anti-piracy campaign. The results find that promotion positively effects subjective norm, perceived risk, moral judgments, and perceived enforcement. However,promotion also increases the intention to use P2P on campus. This research also finds that perceived risks and moral judgment decrease students' intention to use P2P on campus, but enhancement of perceived enforcement increase such intention.This study discovers that students use P2P on and off campus computer networks. The results provide schools with some practical suggestions concerning how to make effective policies. The results also provide some references for future research.