網上育兒資訊搜尋：中國幼兒父母的使用與滿足Online Parenting Information Seeking: Gratifications, Usage, and Perceived Importance by Chinese Parents with Young Children
Author：Wan-Chi Leung, Yan Cui, Louis Leung
Keywords：Chinese parents, expectancy value, gratifications, Internet connectedness, online parenting information usage
This exploratory research examines how different gratifications, expectancy value, and Internet connectedness are related to usage and perceived importance of the Internet in seeking parenting information by Internet users with young children in China. Data were gathered from a sample of 391 young parents via questionnaire survey. Results showed that operability and reliability are significant predictors of attitude and behaviors of online parenting information seeking. Psychological needs significantly predicted perceived importance of the Internet in seeking information on children's health and development, while need for social networking is a significant predictor of perceived importance of online early education information. This study empirically extends previous research from health information to more general parenting information. It also enriches the research regarding the Internet and parenting information seeking.