網際空間內創新型態、形成與信任機制之探討
Innovation Types, Formation and Trust in Cyberspace

頁數:185-203

作者:洪世章、劉子歆

Author:Shih-Chang Hung, Tzu-Hsin Liu

關鍵詞:創新、權力、交易成本、信任、網際空間

Keywords:innovation; power; transaction cost; trust; Cyberspace

中文摘要:

現今網際網路對廠商的創新活動已造成某種程度的衝擊,但回溯過去有關創新的研究,則顯少立基於網際空間內對於不同類型的創新型態因網際網路所產生的質變進行探討,而且對於網際空間內創新形成的原因,以及鑲嵌信任機制於網際空間創新之探討,在過去的研究上亦顯得十分缺乏。因此,本研究提出並定義網際空間內不同創新的類型,分別是(1)網際空間內的技術服務創新,以及(2)網際空間內的制度創新。再透過結合技術權力螺旋、權力理論、交易成本與信任理論的方式,提出對於網際空間內創新形成的相關理論性意涵,試圖發展出網際空間內創新研究的理論基礎。

Abstract:

Many have studied innovation, but usually within the context of bricks-and-mortar world. In this paper, we examine the innovation types and formation in cyberspace, and discuss how an appreciation of trust is critical to explaining such innovation activities. Two forms of innovation types are identified: technoservice innovation in Cyberspace (TIC) and institutional innovation in Cyberspace (IIC). Drawing perspectives from power, technopower spiral, transaction costs, and trust, we discuss the theoretical contents and implications for TIC and IIC respectively.