影片隨身看：數位匯流下的「個人化行動電影院」實踐初探‘Cinemas'on the go: An Exploration of analysis for viewers' Practices of ‘Personalized Mobile Cinema' Under the Trend of Digital Convergence
Author：Vinnie Guo-Chiang Yu
Keywords：mobile cinema, portable media device, online video, mobile privatisation, digital convergence, audience research
With the innovation and proliferation of wireless Internet connectivity and mobile audiovisual technology, audiences nowadays can enjoy the flexibility of watching moving images, such as movies, TV programs, and short videos everywhere, ranging from multiplex theatre, comfortable home to corners of coffee shop and carriage of train. By using various kinds of available portable media devices like smart phones, I-PODs, PSPs, and laptop computers, virtually, everywhere can become the place for enjoying audiovisual contents. The concept of ‘cinema or movie theatre' as we normally understand has been changed from stationary places to mobile locations. The ways how audiences employ different mobile technologies to watch different moving images from different venues have profoundly changed the meanings of their everyday viewing practices. However, not enough of researches have been done to examine this often-understudied phenomenon. In this paper, a qualitative audience research method inspired by ethnographical survey is employed to examine mobile viewing-practices of Taiwanese audiences/users, with attempts to further analyze the effects of using mobile-viewing platforms on video-viewing activities and contexts of audience/users' everyday lives.