語藝批評方法在網路文化研究之應用與探討
The Application and Exploration of Rhetorical Criticism Approaches in Cyber Culture Study

頁數:91-126

作者:蔡鴻濱

Author:Hong-Pin Tsai

關鍵詞:語藝批評方法、網路文化、說服

Keywords:rhetorical criticism approaches、cyber culture、persuasion

中文摘要:

面對不斷大量累積的網路文本,以及傳統主流質化與量化方法在解釋網路文化上的限制,研究者思考如何從人文取向的語藝批評方法來研究與詮釋網路文化,以為網路研究另闢蹊徑。



本文中研究者分別論述了語藝批評方法作為網路文化研究方法的合理性,以及應用語藝批評方法於網路文化研究的六種批評方法,包括:新亞里斯多德批評、類型批評、比喻∕暗喻批評、戲劇五因批評、符號輻合理論與幻想主題批評,及女性主義批評。

Abstract:

Facing the great amount of cyber texts, and the limitations of traditional quantitative and qualitative methods in explaining the cyber culture, the author attempts to apply the approaches of rhetorical criticism to explore and explain the cyber culture, in order to create new approaches to the cyber culture study.



The author discusses the rationale of rhetorical criticism as the approaches of the cyber study, and demonstrates six rhetorical criticism approaches to analyze the cyber culture, include:neo-Aristotelian criticism、generic criticism、metaphoric criticism、pentadic criticism、symbolic convergence theory and fantasy theme criticism、feminist criticism.